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Data Readiness: at the Root of the User Experience



Integrated experiences are the confluence of information, integration, and interactions that connect your end users — customers, partners, employees — to everything they need or want from you.

At Boomi, we like to talk about Integrated Experiences as wish fulfillment.

For example, wouldn’t it be great if when you hire a new employee, they could fill out the eight or nine different forms they need to get started in one, easy-to-use portal? Where information like their address, phone number, and Social Security number is populated and securely protected? Where it’s shared immediately into Human Resources, Benefits, and Financial with no manual overlay necessary to get them on the job on Day One?

That’s wish fulfillment. And that journey to integrated experiences begins with your data.

Data is arguably your most important asset. But only if you can ensure it is accurate and accessible.

One great example of the concept of data readiness is the Australian Red Cross, which partnered with Boomi as part of its digital and modernization strategy to transform the way people engage with the charity.

A key objective was to create a single view of the organization’s more than 270,000 donors, 17,000 volunteers, 12,000 members, and 2,175 employees.

Boomi’s integration platform connects the data from the Red Cross’ core on-premises and cloud-based systems in real time, homogenizing data from diverse internal operations as well as the third parties in its ecosystem, such as fundraising partners that also tie in to the organization’s customer relationship management and financial systems.

Today, the Australian Red Cross is able to offer a personalized customer experience to its constituencies while automating administrative tasks that had taken up time and resources. That energy and funds can now be redirected toward humanitarian services. And the group’s new digital experience platform, called MyRedCross, gives its regular givers instant access to their donation history, tax receipts, and annual tax statements to streamline the giving experience.

CEO of Red Cross Australia Veronica Frost appreciates the 360-degree view of the organization’s donors, volunteers, members, and clients: “If we don’t have integrated systems and data, we can’t provide a good customer experience.”

To have a comprehensive view of trusted, complete, and current business intelligence while ensuring security and compliance, you must be able to find, connect, transform, and aggregate quality-assured data from all your global, edge-to-core data sources.

When you do that, you build a treasure trove of data that enables you to put your users first.

For more information about the role of data readiness in Integrated Experiences, go to:

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Moroccan B2B ECommerce Platform Chari Nets Funding on $100M Valuation




Morocco-based B2B eCommerce and FinTech startup Chari could see a valuation of $100 million after a new bridge round of funding, TechCrunch reported Thursday (Jan. 20).

Chari functions as a mobile app, allowing traditional proximity store owners in Morocco to order products and have them delivered.

The company is trying to get more into the FinTech space after closing a bridge round which was led by the Saudi Arabia-based venture capital fund Khwarizmi Ventures, AirAngels (Airbnb Alumni Investors) and Afri Mobility, the venture capital arm of AKWA Group.

“Chari will use the money from this bridge round to test the BNPL services with its existing customers,” said Ismael Belkhayat, Chari’s CEO. “Upon successful results, Chari will acquire a local credit company to enable shop owners to lend money to their end users and further grow their business.”

Chari works with over half of the proximity stores in Casablanca, and has expanded into Tunisia. Last August, the company also acquired Karny, a mobile credit book application.

The Karny acquisition gave Chari more data on the loans given by grocery stores to customers, letting it credit assess unbanked shop owners and determine the best payment terms.

Chari was also a participant in the startup investor and incubator Y Combinator S21 batch and raised $5 million in late 2021. PYMNTS writes that Karny’s services help convenience stores use smartphones to manage credit arrangements with customers.

See also: Morocco’s eCommerce Startup Acquires Mobile Credit Book App

The company has around 15,000 convenience store customers. According to Y Combinator’s website, Chari “is an eCommerce and FinTech app for traditional retailers in North Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours.”

Chari also works as a financial services provider for retailers, offering micro-credit facilities.

PYMNTS also reported on Chari’s fundraising last year, writing that it could help the company expand into French-speaking Africa.

Related: Moroccan B2B eCommerce Firm Chari Raises $5M 


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Hudson Swafford Breaks From Pack Late to Win the American Express



Hudson Swafford went eagle-birdie at the 16th and 17th holes to cap a busy final round and win The American Express on Sunday in La Quinta, Calif.

Swafford’s eagle, nine birdies and three bogeys added up to an 8-under 64 that catapulted him to victory after starting the day three strokes off theleaders. At 23-under 265, Swafford beat Tom Hoge (68 Sunday) by two shots.

Brian Harman also shot a 64 earlier in the day to se

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Is Putin Following in Steps of Peter the Great



Three hundred and forty kilometers east of the Ukrainian capital, Kyiv, lies the city of Poltava.

At its heart is a semi-circular square with a cast-iron column and nearly two dozen eighteenth-century Swedish cannons captured in the 1709 Battle of Poltava, a decisive encounter in the Great Northern War, waged between Russia’s Peter the Great and Sweden’s Charles XII for supremacy in eastern Europe.


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